SANDWICH BARON FRANCHISE OPPORTUNITY
Welcome to South Africa’s most exciting franchise concept. We are proudly 100% South African, with a menu created and chose by South Africans.
As the biggest sandwich group with 16 stores open nationwide, we owe our success to our incredible franchisees who go the extra mile every day, and to our loyal customers.
Ready to own your own Sandwich Baron?
1. Our Story
Our story – Since 1996
In May 1996, founder Sally J’Arlette-Joy opened the first Sandwich Baron in Alberton after selling her successful restaurant. With a focus on freshly prepared food, quality ingredients and free delivery, the store grew quickly to serve over 1,200 regular corporate customers.
Built on service and quality, the Alberton store became our flagship and training division, proving our products could be duplicated nationwide.
Following Alberton’s success, we opened Lambton, Germiston in December 1977 and Kempton Park in December 1998. Today, we are proud to be South Africa’s largest sandwich franchise with currently 16 stores nationwide.
Our Mission
To grow Sandwich Baron as South Africa’s leading sandwich franchise, supporting our franchisees with strong marketing and sales, and delivering fresh, quality sandwiches to corporate and retail customers nationwide.
2. Company Summary
2.1 Sandwich Baron Franchise
Sandwich Baron is South Africa’s largest sandwich franchise, with a menu chosen by South African customers for over 28 years. Our concept works in every province.
Fresh Made to Order, Zero Waste
We make every sandwich fresh to order and hold no ready-made stock. This reduces wastage to an absolute minimum and maximizes franchisee profit.
Our Market
We supply corporate clients with lunchtime platters, fresh sandwiches, wraps, salads and tramezzinis. Our core product is freshly made sandwiches, supported by cold drinks and healthy options including Banting-friendly choices introduced in 2016.
Proven Concept
Our unique store layout, quality product and fast service have made Sandwich Baron the fastest-growing lunchtime chain in South Africa. The concept is protected and difficult to replicate, with full training, marketing budgets managed, and ongoing support.
Why Own a Sandwich Baron Franchise
– Low Wastage, high margin model
– 28 years proven, 16 stores nationwide
– Corporate customer base + free delivery model
– Full training at our Alberton flagship store
– National marketing support
2.2 Company Ownership
Sally J’Arlette-Joy is the sole member of Sandwich Baron. The business is 100% South African owned and controlled. Marketing budgets are centrally managed to support all franchisees.
3. Our Franchise Model
- Why Own a Sandwich Baron?
o Low Waste, High Margin: Made-to-order = minimal wastage
o Proven for 28 Years: 16 stores, thousands of daily customers
o Built-in Corporate Market: Offices, schools, hospitals and events order daily
o Free Delivery Model: Proven to drive repeat business
o Full Training & Support: Training at our Alberton flagship store
o Marketing Managed: National marketing budgets managed centrally
What You Get
o Site selection assistance
o Full training (product, operations, management)
o Store layout and equipment list
o Supplier network and pricing
o Opening marketing support
o Ongoing operations and marketing support
o Access to online ordering system.
4. Objectives
To grow Sandwich Baron as South Africa’s leading sandwich franchise by:
o Supporting franchisees with strong marketing and sales
o Attracting and retaining corporate customers
o Delivering fresh, quality, affordable food nationwide
o Expanding to all major metros with profitable owner-operators
5. Our Products
o Fresh sandwiches made to order
o Wraps, salads and Banting-friendly options
o Lunchtime platters and corporate catering
o Cold drinks and extras
o All products are undeniably delicious
6. Ideal Franchisee
You don’t need restaurant experience. You need:
o Passion for service and quality
o Willing to be hands-on
o Good with people and corporate customers
o R350k – R600k own capital (example – adjust to your real fee)
7. Financial Plan
7.1 Important Assumptions
The main assumption here is that the proprietor sticks to the proven methods of operation and that he keeps expenses down and implements our proved stock control systems.
7.2 Projected Profit and Loss
Available on request
Training
In our view training is vital to the success of every store and the brand itself and free training is provided.
Training will include:
o Hands on training for all related staff.
o Supervision by senior management and kitchen staff on opening.
o Hygiene and Health and Safety Training
o We provide ongoing training for all new products.
o A complete up to date Operations Manual.
8. Support
There is easy access to the Franchisor for advice. The stores are visited on a regular basis. One month’s training for you and your staff at Head Office. We offer strong opening support – our managers stay with you for one month on the opening of a delivery store.
9. Turnovers
The turnovers are available on request but far exceed what would be expected for the price of the franchise.
10. Frequently asked Questions
o How long have you been in business? Over 29 years
o How many stores do you have and how many are franchised. 16 stores, 12 franchised and 4 company owned.
o How long have you been franchising? Over 26 years
o Is your trade mark registered? Yes.
o Where are your stores? Mainly in Gauteng but we also have in Klerksdorp, Middelburg and Rustenburg.
o Do you have areas available? Yes, a Sandwich Baron is suited to a large town where there are a lot of people working.
o Who is your competition? We do not have any at the moment but this could change as the brand grows.
o How much is a franchise? Delivery store R790,000.00 plus VAT.
o How much do I need before I can apply for finance? At least 50%. of the total cost in your own money.
o How long does finance take? Around 4 months.
o Will I have to pay a deposit? No.
o When will I sign the Franchise Agreement? After premises have been found and the lease negotiated.
o Do you assist with lease negotiations? Yes.
o Do you assist with finding me a site? Yes.
o How many square metres do I require? Delivery store: 80 to 100 square metres.
o Do I get an exclusive area in which to operate? No, but as our history shows, we do not put stores near others.
o What are the hours of operation? Most delivery stores open from 8.30 am to 4.30 pm but you can stay open longer if you wish. We are normally closed on Sundays and Bank Holidays.
o What are your royalties? 6% of turnover
o Is there an Advertising Fund? Yes, currently 2% of turnover
o How long will it take me to break even. Normally 3 months.
o What is your gross profit? 64%.
o How long will you take to open my shop? One month from receiving payment.
o What is included? We offer a turnkey operation which means all your shop fitting, equipment, delivery vehicles and opening food stock is included.
o How many staff will I need? We normally start with four kitchen staff, one stock controller, one counter assistant and three drivers. If you choose a mall you will need extra staff to cope with the delivery and passing trade.
o Will you assist me to choose the right staff? Yes.
o What kind of wages would I have to pay them? The wages are as required by the Bargaining Council.
o What training do I receive? One month at Head Office. One month on site.
o What kind of support can I expect to receive? We have Operations Managers to look after our stores. We also have a team of managers and support staff. There are regular shop evaluations and franchise meetings. The Franchisor is accessible to the Franchisees. We have an additional care program for new franchisees.
o What do I do about suppliers? Being a large Group we have designated suppliers most of whom deliver weekly. All prices for products are negotiated and set at Head Office.
o What products does the Franchise Group supply? Uniforms and mostly promotional items. We do not have a distribution centre at present.
o Can we serve coffee? Yes.
o Can we offer specials? Yes with permission from Head Office.
o How long is the franchise term and is this renewable? Five years and it is renewable at no additional cost provided there have not been any breaches of the Franchise Agreement.
o Can I sell my shop? Yes with approval of the new person by the Franchisor.
o Do I have to run my store. Yes, preferably as history shows manager run stores have not worked.
11. Delivery Store
Price R790,000.00 excluding vat for a turnkey operation. This includes opening food stock to the value of R50,000.00
Recommended working capital: R75,000.00
Total investment: R790,000.00
Management service fees: 6% of net turnover
Advertising fees: 2% of net turnover
Bank finance available (minimum amount required R450,000.00)
“Sandwich Baron exceeded my expectations! The franchise model is solid, support is always there, and the food speaks for itself. I’ve built a loyal customer base and am loving the growth. Best decision I made for my business!”
Stephan, Middleburg Franchisee since 2013
“I’m loving the Sandwich Baron franchise! The initial investment was straightforward, and the support team’s guidance has been invaluable. The brand’s focus on quality and innovation resonates with customers, and I’m seeing great returns. A delicious opportunity!”
Chane, Rustenburg franchisee since 2022
Joining the Sandwich Baron family in 2014 was the best decision for my business. The training was solid and the support is there whenever I need it. My customers love the fresh, high-quality ingredients and our free delivery.
Mary Sandton franchisee
“I love my Sandwich Baron franchise! The hours are perfect. Customers can’t get enough of our sandwiches, wraps and platters “.
Mari, Klerksdorp franchisee since 2016
“I am new to the Sandwich Baron family and couldn’t be happier. Great system, amazing support, and I’m proud of what we’re building already!”
Chris Bedfordview
Sandwich Baron Franchising
P O Box 2697 8 1st Ave Alberton North Gauteng 1449
Head Office
- sally@sandwichbaron.com
- +27 11 907 6237