Sandwich Baron open to appetise Middelburg

Sandwich Baron is the new store on the Middelburg block that is sure to have customers hungry for more – all the time. Since opening in the beginning of February 2013, the local community has embraced the opportunity to tuck into freshly prepared and succulent sandwiches that can be delivered straight to residences or places of business.


Managing Director of Sandwich Baron, Sally J’Arlette-Joy, is optimistic about this store opening that is expanding on the ever growing family of franchises.


“The new Middelburg store will add great value to residents in the area. They will now have the option of tasty alternatives to fast food in the form of convenient, healthy and delectable meals and platters. This discovered value will keep our customers coming back for more.”


The Middelburg store will be owned and managed by Stephan de Villiers. Armed with over 23 years of experience and expertise in the food franchising market, De Villiers, is set to ensure that customers at the store benefit from a fresh new offering and unbeatable customer service and value.


“With my background – and the support from Sandwich Baron, I intend to employ a hands-on management style and adopt a leading role in ensuring that customer service and food quality at the store is at a level of excellence that conforms with existing Sandwich Baron standards. I am confident that the store will suitably impress both locals and visitors, and become renowned as one of the premium food outlet options within the Middleburg area,” shares De Villiers.


J’Arlette-Joy sees great potential in De Villiers’ managerial skills. “With his background in the food franchising industry, De Villiers has acquired extensive experience in the intricate aspects of franchise management. I have full confidence that his grounding will allow him to create a prosperous environment at Sandwich Baron Middelburg, resulting in impeccable food and service delivery.”


Produced specifically for online, call in and over the counter orders, Sandwich Baron creates a variety of high quality food products ranging from sandwiches, pitas, wraps, tramezzini’s, platters, topping-filled baked potatoes and salads, all catering to the breakfast and lunchtime trade.


Visit the new Middelburg store at shop no.4 Falcon Crest Centre, 198 Cowen Ntuli Street.

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