Sandwich Baron Melrose Crossing revitalised by change of ownership

A recent change in ownership has reinvigorated Sandwich Baron Melrose Crossing. New marketing and operational strategies have been instilled which not only provide the store with a competitive edge, but afford customers the opportunity to treat themselves to a delicious meal while enjoying the perks of free delivery and quality ingredient freshness.
Since Logan and Ruby Cook acquired ownership at the end of July, both staff and customers have welcomed the expertise and efficient customer service that the new owners and motivated staff bring to the store, primarily due to their career backgrounds.
Logan was previously employed as a financial director in the clothing industry, while Ruby worked in research analysis at the SABC.
Logan notes that he decided to enter into franchising as it presented him with an exciting new business opportunity, as well as the chance to interact with a variety of different people on a daily basis.
Sandwich Baron’s managing director Sally J’Arlette-Joy says that she is confident that the new owners will help the store achieve great success.
“Logan and Ruby have the credentials to run a successful franchise as they both have substantial business and strategic experience, and are passionate and driven individuals. This background and work ethic is a recipe which will translate into a store environment characterised by professionalism, outstanding service and food offerings of the highest quality.”
Produced specifically for online, call in and over the counter orders, Sandwich Baron creates a variety of high quality food products ranging from sandwiches, pitas, wraps, tramezzini’s, topping-filled baked potatoes and salads, all catering to the breakfast and lunchtime trade..
Logan concludes that he and his wife plan to ensure that the store upholds Sandwich Baron’s core values.
“Sandwich Baron is renowned for its commitment to offering its customers undeniably delicious food and impeccable service. My wife and I are confident that through offering solid management and prudent financial plans, we will maintain these high standards and ultimately make a considerable impression on customers in and around Melrose Crossing.”
For more information on Sandwich Baron, visit or become a fan of their Facebook page.

Leave a Reply

Your email address will not be published. Required fields are marked *